Concert series that gives young talent a stage
Never change a winning formula! They’re convinced of that at Coca-Cola. The recipe for the original Coke was never altered, so why change the recipe for the Coke Studio Sessions? That’s been the same since 2009: giving young, emerging and Belgian talent a stage.
Want to know what musical talent Belgium boasts? Scroll through the past Coke Studio Sessions on our website and you’ll get an idea: the list is endless! And long before some of those bands played on the main stage of Werchter, they appeared on stage at the AB Club thanks to AB and the support of Coca-Cola. Think Balthazar (2010), Intergalactic Lovers (2011), Compact Disk Dummies (2013), etc. In other words: the Belpop stars of tomorrow are sure to be revealed during the Coke Studio Sessions!
Party!
In 2019, the Coke Studio Sessions had been around for 10 years and that was celebrated with an XL edition. It was finger-licking good, a mix of hip-hop and pop with Tsar B, DVTCH NORRIS, Ashley Morgan, Ruby Grace and Shaka Shams.
Ancienne Belgique has been making it their mission for 40 years now, not only to provide Belgian artists with a spot on stage but to also be a home for them and support them long term.
“Ancienne Belgique has been making it their mission for 40 years now, not only to provide Belgian artists with a spot on stage but to also be a home for them and support them long term. Just like Coca-Cola thinks it’s really important to support and motivate young talent. And that’s how the ‘Coke Studio Sessions’ began, with giving young music makers the opportunity to perform live on the iconic AB stage.” Anouk Van Hauteghem, marketing director BeLux of Coca-Cola.
