In an ever-changing world and in a diverse city like Brussels, music has the capacity to unite people.

Through a series of Talks AB and KU Leuven examine societal challenges and look for solutions through the lens of music and nightlife culture. Social media: a curse or a blessing for the music industry? We try to formulate an answer to that question during the next KU Leuven x AB Talk.

The talk will be conducted in English.

Meet the panel

The moderator of this talk is Lucas Declercq, he will discuss with Berre, Maxim Meyer-horn, Luca Carbone, Lucas Declercq and Inès Haddouch.

Lucas Declercq

At VI.BE, Lucas gives advice to anyone who's involved in music. Primarily artists, but people from the broader music sector are also more than welcome for a chat. Whether it's about releasing and promoting your first single or about more business-oriented topics such as copyrights or financial matters, you can always contact him with all your questions!

Berre

Two years ago you could only hear Berre's music echoing in parking garages, but that is absolutely no longer the case today. He started his singing career as a street musician and by posting videos on TikTok, in which he performed covers of well-known songs from his own garage. Soon, some of those TikToks went viral and his voice suddenly resounded through the phones of millions of people worldwide.

Inès Haddouch

Inès, an enthusiastic and passionate freelancer from Brussels at the age of 25, pursued her academic journey with a keen eye for digital innovation, graduating with honors in Digital Business, Digital Media Management, and Media & Entertainment Business. With 5 years of experience in the music industry, Inès has already embarked on an impressive trajectory. Currently, Inès serves as an independent promo manager at Sony Music, leveraging her skills and knowledge to promote artists in Wallonia and Flanders, with a specific focus on digital opportunities. Inès brings a unique perspective to the panel, with profound insights into both the music industry and the digital marketing landscape. Her experience and understanding of how social media platforms influence music consumption and creation are sure to spark engaging discussions about the role of digital media in today's music scene. 

Maxim Meyer-horn 

It is impossible to have a boring day with Max. This creative multitalent brings the fireworks all day, every day. At Five Oh Max is responsible for building bridges between artists and Dutch speaking media, making sure our talents’ stories are brought to the relevant partners, whether that’s radios, online, print or social media. 

Luca Carbone 

Luca Carbone is a PhD candidate at the School for Mass Communication Research at KU Leuven and a fellow at the department of Sociology at Harvard University. Luca’s research focuses on popular music, adolescents' music consumption, social inequalities and mental health.