AB and Win for Life (National Lottery) will be working together as of 1 April 2009. This means that Win for Life hereby enters into the select group of structural (financial) partners with which AB establishes an intense interaction.

The current financial partners are Axion (Dexia), Stella Artois and Coca-Cola. AB also continues to work closely with the following crucial media partners in the coming years too: HUMO, Studio Brussel, Radio 1, De Standaard and FM Brussel. AB is in any case extremely pleased that, under the current economic circumstances, large companies continue to believe in the unique power of AB as musical partner.